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forbidden usage

Changing the color to white on dark backgrounds.
The slogan is always orange on dark backgrounds.

Changing the color to any other than orange or black

Changing the typeface to italics.


  • Product badges

  • Product packaging

  • Machines and equipment

  • Architectural signs

    • Monumental or sculptural signs

    • Engraved signage

  • Automated voice system messaging

  • Paychecks

  • Legal contracts