Online Brand Guide
The external appearance of a company is the most visible element contributing to its image and the message it conveys.
This Online Brand Guide introduces you to the Kemppi brand and gives practical instructions on the use of graphic elements for communicating our company image in a coherent manner.
The brand makes us live our purpose
Kemppi’s purpose as a business is “Building Safer Infrastructure”. Our corporate values are People, Courage, Integrity, and Performance. The brand ensures our values are a part of daily decision-making, which consequently guides us to fulfill our purpose.
The brand and image are important assets that have an effect on the perceived value of a company, its products, the quality of operations, reputation, and people.
By striving for consistent communication, we are able to strengthen the message we want to convey to our stakeholders. Anyone who uses brand materials is either directly or indirectly a representative of Kemppi, which means that the instructions should be followed as faithfully as possible.